
USA TODAY’s Most Trusted Brands 2025
USA TODAY’s Most Trusted Brands 2025 highlights the brands in the U.S. that consumers trust the most, based on various relevant metrics. Our study involved analyzing publicly available data and conducting a large-scale, confidential online survey among U.S. consumers.Over 24,000 participants and more than 359,000 brand reviews provided valuable insights across five key trust categories: likelihood of purchase, alignment with personal values, emotional connection, reliability, and trust and transparency.
America’s Best Stores 2025
"America's Best Stores 2025" recognizes the brick-and-mortar and online retailers in the United States that provide the best shopping experience, based on a range of relevant metrics from the perspective of customers. Our study involved an assessment of publicly accessible data, a large-scale confidential online survey conducted among U.S. customers as well as an extensive desk research project.
Customers evaluated shops they had personal experience with.
We interviewed more than 65,000 consumers and collected over 470,000 comprehensive retailer reviews.
America’s Best Loyalty & Rewards Programs 2025
America’s Best Loyalty & Rewards Programs 2025 showcases top-performing companies across 26 industries in the U.S. whose loyalty programs offer outstanding customer experiences. The rankings were developed through a combination of public data analysis and a large-scale, confidential online survey of American consumers. Over 21,000 customers shared more than 204,000 detailed reviews, evaluating programs based on five core aspects: ease of enrollment, clarity and transparency of rewards, the value and relevance of those rewards, ease of use across various channels and partner brands, and the security of personal information.
America’s Best Customer Service 2025
America’s Best Customer Service 2025 showcases companies that excel in delivering the best customer experience. The rankings are based on a blend of publicly available data and a comprehensive, confidential online survey completed by over 67,000 U.S. consumers. Participants evaluated businesses they had personally interacted with in the past three years, ensuring that the results reflect genuine real world-customer experiences.
Recently Awarded Companies






About USA TODAY
USA TODAY is an American daily middle-market newspaper and news broadcasting company. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally.
USA TODAY Network connects a cross-section of America with highly engaged consumers with interests ranging from government policy and social justice to extreme sports fans, travel enthusiasts, and so much more. Their premium 146 million monthly unique visitors represent geographically and ideologically diverse audiences.
Our Strategy

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Awarness

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Interest

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Decision

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Action