Newsweek's Most Loved Brands by Basketball Fans 2027 Methodology Overview

Newsweek’s Most Loved Brands by Basketball Fans 2027” is a consumer sentiment study that recognizes brands in the United States based on their perceived emotional connection and brand love among American basketball fans. The study combines a large-scale nationwide survey with an in-depth analysis of more than 2,000 brands, extensive desk research, and media monitoring.

In partnership with Plant-A Insights Group, advertising intelligence firm MediaRadar provided an extensive dataset of the top 20,000 brands based on their television advertising expenditure in the United States between 2023 and 2025. More than 2,000 brands were selected based on their editorial relevance for further evaluation in a large-scale nationwide survey.

The independent survey interviewed nearly 12,000 basketball fans in the United States through online access panels between September and October 2025. Respondents evaluated only brands they had personally used or were familiar with. They shared their likelihood of recommending each brand and their level of affection across three key dimensions of brand love.

Brands were screened across relevant press coverage from September 2, 2024, to September 2, 2026, based on a variety of keywords related to legal, ethical, or reputational issues, utilizing Critical Mention’s media monitoring technology. 

Using a proprietary scoring model, an overall score was calculated for each brand. The 350 highest-scoring brands across are recognized by Plant-A Insights Group and Newsweek as Newsweeks Most Loved Brands by Basketball Fans 2027.

The exclusion of a brand from this list is not a reflection of its performance and is not disputed.

Plant-A Insights Group has a strict no-pay-to-play policy. Newsweek’s Most Loved Brands by Football Fans 2026 is based on independent research and unbiased data analysis. No applications.

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Plant-A Insights Group and GIST IMPACT have partnered with Newsweek to determine America’s Greenest Companies 2025. “America’s Greenest Companies 2025” recognizes the top 500 companies for their advancements in managing their sustainability footprint. The ranking of America’s Greenest Companies recognizes the top 500 companies in the USA based on environmental sustainability. The list is derived from research and analysis of public data of organizations (both public and private) in the USA, that meet the minimum standards set by the European Union, widely regarded as the most advanced set of standards globally). Only companies with publicly disclosed sustainability data as of July 31, 2024, were considered.
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