USA TODAY’s America’s Best Customer Service in Financial Services 2026 recognizes the top companies in the financial services sector that provide the best customer service. The study combines a large-scale nationwide survey with extensive desk research that evaluates the performance of financial service providers from the perspective of U.S. customers.
An initial list of more than 13,000 financial service providers was sourced from the Federal Deposit Insurance Corporation (FDIC), National Credit Union Administration (NCUA) and the ‘Finance’ section of Google Play and Apple App stores. Of these, more than 2,500 financial service providers were selected for an in-depth evaluation in a nationwide survey.
The nationwide survey interviewed more than 31,000 customers through multiple online access panels between Sep. 2025 – Oct. 2025. They evaluated their experiences with financial services companies across seven dimensions of customer satisfaction, which includes professional competence, solution orientation, and transparency and reliability. In addition, over 75,000 company reviews by more than 25,000 customers from previous studies in 2024 and 2023 were considered to measure a company’s commitment to consistent customer service excellence.
An overall score was calculated for each company using a proprietary scoring model that considered all relevant weights on target groups, questionnaire items, categories, and desk research elements. The 500 best-performing companies were recognized as USA TODAY’s America’s Best Customer Service in Financial Services 2026.
The exclusion of a company from this ranking is not a reflection of its performance and is not disputed.
Rankings Placement:
Placement in the rankings is a positive recognition based on research of publicly available data sources as well as consumer surveys from the time period in question. For more information about how the rankings were compiled, click here.
Intellectual Property Rights:
The rankings are based on proprietary market research methodology, survey questionnaires and underlying data owned by Plant-A. The rankings lists and published articles are owned by Gannett and subject to copyright protection. Unauthorized use of any of these materials, including but not limited to the publication, reproduction, modification, distribution, transmission, or display of any material without the prior written consent of Plant-A and Gannett, is strictly prohibited.
Nature of the Rankings:
The rankings data are prepared by Plant-A based on primary and secondary market research that includes publicly available data and specific data provided directly to Plant-A. These rankings are published by Gannett/USA TODAY and are provided solely for informational purposes, not as financial or business guidance or professional advice and should not be relied on.
Data and Periodicity:
The rankings are generated from data sources deemed reliable and are formed based on a methodological analysis of such data spanning the last 12 months. They are inherently a reflection of historical data and may not include subsequent developments, unforeseen events, or additional data not covered during the research period. Historical performance is not an indication of future performance.
No Endorsement or Quality Assurance:
Neither Plant-A nor Gannett endorses nor validates the business practices or the standing of the ranked companies. The inclusion or exclusion of any company in the rankings should not be used as a basis for investment, business, or other decisions. All decisions based on any information presented in the rankings should be made in conjunction with other available information and independent advice.
Disclaimer of Liability:
Each of Plant-A and Gannett, and their affiliates, and their respective officers, directors, employees, and agents (collectively, the “Released Parties“) disclaim all liability and responsibility for any errors or omissions in the rankings or for any actions taken based on the contents of the rankings publication. Neither Plant-A nor Gannett is making any representation or warranty as to the information provided in the rankings or its use. Neither Plant-A nor Gannett guarantees the completeness or accuracy of the information contained in the rankings. To the maximum extent permitted under applicable law, by accessing, using, or relying upon the rankings, you waive all claims and have no recourse against the Released Parties for any alleged or actual violation or infringement of any rights of any party, including privacy rights, proprietary rights, intellectual property rights, rights of publicity, rights of credit for material or ideas, or any other rights, including the right to approval of uses such as copy that may be deemed to be distorted, derogatory, or offensive. If any portion of this disclaimer is held invalid or unenforceable, the remainder of the disclaimer shall nonetheless remain in full force and effect to the maximum extent permitted by law.
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