Newsweek's Most Loved Brands in America 2027 Methodology Overview
Newsweek’s Most Loved Brands in America 2027 is based on a consumer sentiment study that recognizes brands based on their perceived emotional connection and love among consumers in the United States. The study combines a large-scale nationwide survey with an in-depth analysis of thousands of brands that are widely known, relevant and accessible to consumers across the United States.
The study began with an extensive dataset provided by advertising intelligence firm MediaRadar covering thousands of brands with the highest U.S. television advertising expenditures between 2023 and 2025. Following several rounds of plausibility checks assessing relevance to everyday U.S. consumers, more than 4,000 brands were selected for further evaluation.
More than 20,000 U.S. consumers participated in the independent online survey, which was conducted from September to October 2025. Respondents were recruited through online access panels and interviewed anonymously. To ground evaluations in relevant consumer experiences, participants rated only brands they had personally used or were familiar with.
Each brand received an overall score based on two key components:
- Recommendation Score – 55%
- Brand Love Score – 45%
The Recommendation Score measured how likely consumers were to recommend a brand to friends, family or colleagues. The Brand Love Score assessed several dimensions of the consumer relationship with a brand, including brand affinity and purchase intent.
Media monitoring was conducted using relevant keywords in the Critical Mention media monitoring platform by Onclusive between October 6, 2024, and October 6, 2026. Decisions to exclude companies from the final ranking were based on editorial review by Newsweek in collaboration with Plant-A Insights.
A proprietary scoring model was used to evaluate each brand. The highest-scoring brands were recognized by Plant-A Insights and Newsweek as Newsweek’s Most Loved Brands in America 2027.
The exclusion of a brand from the ranking is not a reflection of its overall performance and is not disputed.
No-pay to be ranked: there is no placement fee. Each ranking is independent research, built on the methodology established for that study.
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Rankings Placement
Placement in the Rankings (defined below) is a positive recognition based on research of publicly available data sources from the time period in question.
Intellectual Property Rights
All content within the rankings (“Rankings”) is the exclusive property of Plant-A Insights Group LLC (“Plant-A”). This work, including all data, analyses, and derived rankings, is copyrighted under United States and international copyright laws. Unauthorized use, including but not limited to the publication, reproduction, modification, distribution, transmission, or display of any material without the prior written consent of Plant-A, is strictly prohibited.
Nature of the Rankings
The Rankings are prepared by Plant-A and reflect an editorial content piece, based on both primary and secondary market research. This includes publicly available data and specific data provided directly to Plant-A. These Rankings are published in conjunction with Newsweek and should be viewed as an editorial work, not as definitive financial or business guidance.
Data Accuracy and Periodicity
The Rankings are generated from data sources deemed reliable and are formed based on a methodological analysis of such data. They are inherently a reflection of historical data and may not include subsequent developments, unforeseen events, or additional data not covered during the research period.
No Endorsement or Quality Assurance
Plant-A does not endorse nor validate the business practices or the standing of the ranked companies. The inclusion or exclusion of any company in the Rankings should not be used as a basis for investment, business, or other decisions. All decisions based on any information presented in the Rankings should be made in conjunction with other available information and independent advice.
Disclaimer of Liability
Plant-A, its subsidiaries, and their respective officers, directors, employees, and agents (collectively, the “Plant-A Parties”) disclaim all liability and responsibility for any errors or omissions in the Rankings or for any actions taken based on the contents of this publication. Neither Plant-A nor Newsweek guarantees the completeness or accuracy of the information contained in the Rankings.
By accessing, using, or relying upon the Rankings, you waive all claims and have no recourse against Plant-A Parties for any alleged or actual infringements of any rights of any party, including privacy rights, proprietary rights, intellectual property rights, rights of publicity, rights of credit for material or ideas, or any other rights, including the right to approval of uses such as copy that may be deemed to be distorted, derogatory, or offensive.
This disclaimer is intended to be as broad and inclusive as permitted under the law. If any portion hereof is held invalid or unenforceable, the remainder of the disclaimer shall nonetheless remain in full force and effect. This disclaimer constitutes the entire agreement between you and Plant-A regarding the use of the Rankings.
Copyright © 2026 Plant-A Insights Group LLC. All rights reserved.
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