About Plant-A

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Plant-A Insights Group

About Plant-A Insights Group

Plant-A Insights Group, headquartered in Manhattan New York, is one of the leading research, data and analytics firms for the development of large-scale company and industry rankings for global tier one media brands.

  • Plant-A Insights Group’s vision is to give businesses and consumers guidance through facts, insights and superior technology by creating robust lists and rankings.
  • Plant-A Insights Group aims to become the leading provider of market research driven insights across industries and an incubator of superior tech solutions in collaboration with strong media brands.

Our Team

Manuel Moerbach

CEO & Founder

Manuel is the CEO and founder of Plant–A Insights Group. Prior to joining Plant-A, Manuel held various leadership roles in the tech and research industries, including Global CEO of Onclusive, one of the world’s leading media monitoring tech companies (PE owned by STG and Bain Capital). He was also part of the founding team at Statista and held various leadership roles, including Global CSMO and CEO of the Americas and APAC. Manuel is based in New York City.

Karim
Karim Lahlou
Head of Research and Analytics

Karim is an experienced research director with expertise spanning the advertising, media, and entertainment industries. His track record includes designing multinational studies, implementing AI-driven measurement systems, and developing proprietary metrics for Fortune 500 clients. As the Head of Research and Analytics, he oversees the Plant-A Insights research agenda, transforming complex data into compelling, human-centered narratives.

Sofie Bertheussen

Director, Commercial Strategy

As Director of Commercial Strategy, Sofie leads sales, marketing, and commercial operations for recognition programs in partnership with Newsweek and USA Today. She manages the sales team, drives go-to-market strategy, and supports clients with award licensing and brand positioning. Sofie holds a Master’s in Entrepreneurship from Babson College and is currently pursuing a second Master’s in Project Management.

Amanda Finn

Associate Director and Enablement Lead

As Associate Director and Enablement Lead, Amanda focuses on award licensing and brand positioning, empowering clients to showcase their successes through esteemed recognitions in collaboration with Newsweek and USA Today. She also plays a key role in shaping and leading training and career development initiatives for the sales team. Additionally, Amanda manages and drives all business development for BlueHill and Greatest Workplaces Insights, an advanced benchmarking analytics software. She earned her BA from UCLA, graduating Cum Laude.

Venkatesh Radhakrishnan

Director, Data Analytics

Venkatesh Radhakrishnan serves as the Director of Data Analytics at Plant–A Insights Group where he manages Data Management, Analytics, and Automation. He holds a PGP in Business Analytics and Business Intelligence from Great Lakes Institute of Management and IIT Stuart School of Business. Venkatesh specializes in developing ranking systems, dashboards, and risk-scoring engines across industries while streamlining data extraction processes using scrapers and LLMs.

Brian Sullivan

Sr. Advisor – Methodology, Licensing & Sponsorship

As a Senior Advisor to Plant–A Insights Group, Brian brings 40 years of entrepreneurial business experience and consults on a number of high level aspects including company direction, new products, services and more. Brian holds a degree in Marketing & Economics from St John’s University.

Chinmay Jain

Vice President, Research & Operations

Chinmay oversees research and strategy activities at Plant–A Insights Group. Prior to Plant–A Insights Group , he was actively working in the consulting industry. Chinmay holds a Bachelor’s degree in Engineering and completed his Post Graduation in Management for NICMAR. Chinmay also holds a CAPM® certificate from PMI.

James Koenig

Key Account Manager

As a Key Account Manager on the Recognitions Team for USA TODAY and Newsweek, James Koenig specializes in strategic sales and client partnerships, helping organizations amplify their achievements through prestigious workplace and customer service awards. James holds a degree from Michigan State University and is passionate about connecting businesses with opportunities to showcase their excellence.

Saima
Dr. Saima

Research Manager

As Research Manager at Plant-A Insights Group, Dr. Saima brings a unique blend of academic rigor and practical research experience. With a PhD in Marketing and a career spanning teaching, market research, and data analysis, she is passionate about uncovering meaningful insights that inform better decision-making. Her expertise lies in understanding consumer behavior, designing robust research frameworks, and translating complex data into clear, actionable narratives.

Michelle Blinder

Key Account Manager

Michelle Blinder is a Key Account Manager on the Recognitions Team for Newsweek, where she focuses on fostering strong client relationships and facilitating opportunities to showcase organizational achievements through notable workplace awards. She holds a Bachelor of Arts in Economics from George Washington University and is dedicated to helping businesses highlight their success.

Paudie Doran

Project Manager

As a Project Manager for Plant–A Insights Group, Paudie works closely with USA Today and Newsweek, specializing in overseeing key initiatives and ensuring seamless execution of award programs that recognize outstanding customer service and workplace excellence. Originally from Maynooth, County Kildare in Ireland, Paudie holds a degree from Maynooth University and is committed to helping organizations amplify their recognition through prestigous industry awards.

Adnan Latif

Associate Director, Research and Analysis

Adnan oversees the Desk Research and Analysis responsibilities at Plant-A Insights Group where he leads a team of research analysts gathering data and providing actionable insights for different projects. He holds an MBA from Institute of Management Technology, Nagpur and a BCom degree from Rajasthan University. He has previously worked with companies like IPSOS and Kantar in their research domain.

Nupur
Nupur Kumari

Sr. Customer Success Manager

Nupur is a dedicated Senior Customer Success Manager at Plant–A Insights Group, where she leads with a customer-first mindset to drive meaningful engagement and long-term client success. Nupur brings a strong foundation in communication, collaboration, and strategic thinking to every interaction. Known for blending empathy with execution, she works cross-functionally to streamline processes, anticipate customers’ needs, and deliver impactful result.

Jefferson Hampton
Jefferson Hampton

Key Account Manager 

As a Key Account Manager at Plant–A Insights Group, Jefferson works closely with a range of exceptional companies, specializing in managing high-impact relationships and ensuring the successful execution of strategic initiatives. Jefferson holds a degree from Babson College and is passionate about supporting innovative startups as they scale, collaborate, and lead within their industries. A New Orleans native, he is a strong team player and is always looking to celebrate the team’s success.

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Samantha Seger
Senior Marketing Manager
As Senior Marketing Manager, Sam leads all marketing efforts for Plant-A Insights Group. She collaborates each day with the sales and research teams to develop email and social campaigns, as well as produce collateral for customers. Sam graduated magna cum laude with a Bachelor of Science in Business from Miami University and has 6+ years of experience in digital marketing. She is originally from Cincinnati and enjoying her first year in New York City.
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Gearoid Hogan
Key Account Manager
As a Key Accounts Manager at Plant-A Insights Group, Gearóid works with leading organizations and media partners. He helps companies understand and leverage independent research recognitions featured in major publications. A graduate of Maynooth University, Ireland with a BBA in Business Management, Gearóid is passionate about helping businesses maximize the impact of their achievements.
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Aidan Diskin
Key Account Manager
Aidan Diskin is a Key Account Manager at Plant-A Insights Group, where he works closely with clients to ensure a seamless experience and helps organizations showcase their achievements through data-driven recognitions. Aidan holds a degree from the University of Delaware and is committed to maintaining a customer-first mindset while bolstering his team’s mission.
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Madeleine Bartlett
Key Account Manager
As a Key Account Manager, Madeleine highlights workplaces that go above and beyond for their employees and customers. Through empathetic communication, she forges relationships with various professionals across a wide range of companies. Madeleine graduated cum laude with a Bachelor of Arts in Psychology from Hamilton College. She is a member of Psi Chi, the International Honor Society in Psychology, and is passionate about helping people from all walks of life.
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Nick Trum
Key Account Manager
As a Senior Key Account Manager, Nick Trum connects industry-leading organizations with global media brands. Acting as a translator for their success, he guides businesses through the proprietary data behind their recognition, helping them turn their market performance into a compelling competitive advantage. Outside of work, Nick has served on the Boys & Girls Club board for over a decade.
Janvi Patel
Lead Research Manager
As a Lead Research Manager, Janvi leads research initiatives and supports strategic outreach through data-driven insights. She has extensive experience in web research, lead generation, and market intelligence. Janvi works with CRM systems daily, ensuring accurate data management, lead segmentation, and database optimization to support sales and marketing efforts. She holds a Master’s degree in Economics and is passionate about transforming research and data into actionable business insights.
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Kevin Hernandez
Customer Success Manager
Kevin is a Customer Succes Manager at Plant–A Insights Group, where he serves as a key point of contact for clients, helping ensure their questions and requests are addressed in a timely and friendly manner. Kevin works closely with both clients and internal teams to connect the right people, resolve inquiries efficiently, and support smooth collaboration across projects.
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Liisa Jaaskelainen
Project Director
Liisa is a Project Director at Plant-A Insights Group, working with clients to elevate their brands through partnerships with leading publishers. She has more than a decade of experience in strategic sales across the technology and research sectors, with expertise in go-to-market planning, commercial development, and growth strategy. Liisa holds a BS in Business Economics from Rutgers University.
Neha Pandey
Dr. Neha Pandey
Research Assistant
As a Research Assistant at Plant-A Insights Group, Dr. Neha contributes to data-driven research projects focused on market insights. She holds a Ph.D. in Marketing with a specialization in consumer analytics and has strong experience in quantitative research, survey design, and large-scale data analysis. Her work involves collecting, cleaning, and analyzing datasets, applying statistical techniques, and translating research findings into meaningful insights for reports and studies.
Vidhu Tripathi
Senior Data Scientist
Vidhu serves as a Senior Data Scientist, bringing years of experience in transforming complex datasets into actionable business intelligence. Prior to Plant–A Insights Group, he has worked in banking and consulting industries. He specializes in building robust data pipelines, optimizing operational processes, and delivering high-impact reports. Vidhu holds a Master’s Degree in Data Science from Monash University and a BTech in Software Engineering from SRM University.
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Research Team

Our dedicated team of 20+ highly skilled researchers, analysts, and data scientists meticulously collect, curate, and analyze vast datasets to provide you with the most comprehensive and accurate insights available.

Contact Us

For Information / Methodology Request and Claiming Awards

Contact Us

Methodology Request and Claiming Awards