Newsweek's Most Loved Brands by Baseball Fans 2026 Methodology Overview
Newsweek’s Most Loved Brands by Baseball Fans 2026 is a consumer sentiment study that recognizes brands in the United States based on their perceived emotional connection and love among baseball fans. The study combines a large-scale nationwide survey with an in-depth analysis of over 2,000 brands, extensive desk research, and media monitoring.
In a partnership with Plant-A Insights Group, advertising intelligence firm MediaRadar provided an extensive dataset of the top 20,000 brands based on their television advertising expenditure in the United States between 2023 and 2025. More than 2,000 brands were selected based on their editorial relevance for further evaluation in a large-scale nationwide survey.
The independent survey interviewed more than 10,000 baseball fans in the United States through online access panels between September and October 2025. Respondents only evaluated brands they personally used or were familiar with, sharing their level of affection across three key dimensions of brand love.
Brands were screened across their entire press coverage from March 31, 2024, to March 31, 2026, based on a variety of keywords relating to legal, ethical, or reputational issues utilizing Critical Mention‘s media monitoring technology.
Using a proprietary scoring model, an overall score was calculated for each brand, considering all relevant weights on target groups and questionnaire items. The 350 highest-scoring brands are recognized by Plant-A Insights Group and Newsweek as Newsweek’s Most Loved Brands by Baseball Fans 2026.
Plant-A Insights Group has a strict no-pay-to-play policy: No sponsorships, applications, or paid placement.
The exclusion of a brand from this list is not a reflection of its performance and is not disputed.
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