America’s Greatest Startup Workplaces 2025 Methodology Overview
America’s Greatest Startup Workplaces 2025 celebrates the leading startups across the United States that exemplify outstanding workplace culture and long-term growth potential.
The selection process began with a pool of 20,000 startups and narrowed down to 2,000 companies, each employing at least 50 people. These finalists were chosen based on a range of factors including team size, funding secured, revenue bracket, headquarters location, business model, and founding year.
In partnership with third-party data providers, Plant-A evaluated more than 20 key performance indicators (KPIs) to assess employee experience, sustainability efforts, and growth trajectory. These KPIs encompassed areas such as employee satisfaction, operational performance, customer engagement, investor backing, and future scaling plans.
Startups involved in recent workplace controversies, legal issues, or reputational challenges were excluded from the final list. To ensure this, Plant-A leveraged Onclusive’s media monitoring platform Critical Mention to identify and filter out such cases.
The list of awarded companies can be found here
For Information / Methodology Request and Claiming Awards
Join our Newsletter to stay up to date
Infographic Rotation why company XYZ is one of Americas most admired workplaces
IDEA
ASPIRATION
MARKET
PROCESS
Project Disclaimer
Rankings Placement
Placement in the Rankings (defined below) is a positive recognition based on research of publicly available data sources from the time period in question.
Intellectual Property Rights
All content within the rankings (“Rankings”) is the exclusive property of Plant-A Insights Group LLC (“Plant-A”). This work, including all data, analyses, and derived rankings, is copyrighted under United States and international copyright laws. Unauthorized use, including but not limited to the publication, reproduction, modification, distribution, transmission, or display of any material without the prior written consent of Plant-A, is strictly prohibited.
Nature of the Rankings
The Rankings are prepared by Plant-A and reflect an editorial content piece, based on both primary and secondary market research. This includes publicly available data and specific data provided directly to Plant-A. These Rankings are published in conjunction with Newsweek and should be viewed as an editorial work, not as definitive financial or business guidance.
Data Accuracy and Periodicity
The Rankings are generated from data sources deemed reliable and are formed based on a methodological analysis of such data spanning the last 24 months. They are inherently a reflection of historical data and may not include subsequent developments, unforeseen events, or additional data not covered during the research period.
No Endorsement or Quality Assurance
Plant-A does not endorse nor validate the business practices or the standing of the ranked companies. The inclusion or exclusion of any company in the Rankings should not be used as a basis for investment, business, or other decisions. All decisions based on any information presented in the Rankings should be made in conjunction with other available information and independent advice.
Disclaimer of Liability
Plant-A, its subsidiaries, and their respective officers, directors, employees, and agents (collectively, the “Plant-A Parties”) disclaim all liability and responsibility for any errors or omissions in the Rankings or for any actions taken based on the contents of this publication. Neither Plant-A nor Newsweek guarantees the completeness or accuracy of the information contained in the Rankings.
By accessing, using, or relying upon the Rankings, you waive all claims and have no recourse against Plant-A Parties for any alleged or actual infringements of any rights of any party, including privacy rights, proprietary rights, intellectual property rights, rights of publicity, rights of credit for material or ideas, or any other rights, including the right to approval of uses such as copy that may be deemed to be distorted, derogatory, or offensive.
This disclaimer is intended to be as broad and inclusive as permitted under the law. If any portion hereof is held invalid or unenforceable, the remainder of the disclaimer shall nonetheless remain in full force and effect. This disclaimer constitutes the entire agreement between you and Plant-A regarding the use of the Rankings.
