The ultimate measure of a brand’s ability to resonate with consumers is how they make us feel, not just the features their products offer. From the joy of a perfectly crafted experience to the excitement of innovation to the comfort of a trusted favorite, brands have a unique ability to connect with consumers on a deeper level, creating loyalty that transcends mere transactions. According to a report, 86 percent of adults in the U.S. are willing to “spend more on products and services from a brand they love.”
Earning this devotion takes more than delivering a great product or service. It requires fostering a connection, sharing values and consistently exceeding expectations. Consumers seek out brands that bring meaning and happiness to their lives, making this relationship extremely personal.
To recognize these exceptional connections and spotlight brands that have won hearts across the country, Newsweek and Plant-A Insights Group are proud to present America’s Most Loved Brands 2025.
This ranking is based on an in-depth survey of 24,000 American consumers who shared their feelings about brands across various industries. Participants shared their insights and evaluations of the brand overall, as well as their level of affection for the brand, based on five key categories: brand love, brand credibility, reliability, purchase intent and brand affinity. We also collected over 359,000 brand reviews.
Brands recognized this year include 3M, Bethesda Softworks, Charming Charlie, Cheesecake Factory, Dove Chocolate, Emirates, Fiverr, Fisher Price, MasterClass, National Geographic, NBA, Neosporin, Sony, Wise and Zillow.
We hope this list helps you discover—or rediscover—brands that will bring a sense of comfort and joy into your life, and the lives of your loved ones.
